Whois Privacy Protection, occasionally also referred to as Privacy or Whois Privacy Protection, is a service that conceals the authentic contact information of domain owners on WHOIS web sites. Without such protection, the name, home address and email account of any domain name registrant will be freely visible. Giving false information during the domain name registration procedure or altering the genuine information at a later time will simply not work, as doing such a thing may result in the registrant losing their domain name ownership rights. The policies approved by the Internet Corporation for Assigned Names and Numbers (ICANN), require that the WHOIS info must be correct and accurate at all times. The Whois Privacy Protection service was introduced by domain registrars as an answer to the increasing concerns about possible identity fraud. If the protection service is enabled, the registrar company’s contact information will appear instead of the domain name registrant’s upon a WHOIS lookup. Most domain names support the Whois Privacy Protection service, even though there are certain country-code extensions that do not.